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Mizo to debut Asian-inspired RTD hard lemonade pouches
Lauren Ford

Lauren Ford

6 May 2022

Mizo to debut Asian-inspired RTD hard lemonade pouches

Beverage brand Mizo has unveiled its entry into the ready-to-drink category with Asian-inspired alcoholic hard lemonade pouches. Variants of the pouches include Original Lemonade, Blackberry Lychee Lemonade, Mango Passionfruit Lemonade and White Peach Lemonade. Each pouch is 10oz and contains 90 calories, with an ABV of 4.5%. Holly Paul, co-founder of Mizo, said: "Our brand is all about going against the grain, embracing what’s different and celebrating who we are and where we come from. We want to be loud and proud about our heritage and we are so grateful to be sharing some of our favourite Asian flavours with others on retail shelves." "Nostalgia is a primary factor in purchasing decisions and Mizo is bringing back those carefree juice pouch days with an added boozy twist" added co-founder Chris Tran. Mizo Hard Lemonade will be available in June for purchase at retailers in California and Florida, US.

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