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British functional shot brand Moju has introduced a new ‘fiery’ innovation, Spicy Piña Immunity.

🍍🌶️ Developed in response to increasing consumer demand sweet and spicy flavour fusions in F&B, Spicy Piña Immunity is a bold and spicy flavourful shot that provides daily immune support.

The new variant is part of Moju’s ‘Immunity Blends’ range and joins its existing Hot Mango flavour. It contains greens including chlorella and spinach, along with pineapple, fresh Peruvian ginger root and jalapeño.

Each 60ml shot delivers vitamin C and the NHS-recommended daily intake of vitamin D3, sourced from Atlantic seaweed. It addresses a common winter challenge in the UK – vitamin D deficiency caused by limited sunlight and insufficient dietary intake.

Rich Goldsmith, CEO and co-founder at Moju, commented: “Our new Spicy Piña shot is bold in flavour and straightforward in ingredients, delivering a powerful hit of natural immune support when people need it most. We’re very grateful to our loyal consumers who played a key role in co-developing this product with us. Their feedback helped us create Spicy Piña as a big flavour hitting alternative to heavily processed, or sugary greens products.”

The new Spicy Piña shots are available to purchase on the Moju website, as well as at Ocado and Planet Organic stores across the UK. Further rollout is planned for February.

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