Mom Water enters iced tea RTD category with new vodka-based line

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Ready-to-drink alcohol brand Mom Water is expanding beyond fruit-infused vodka waters with the launch of its first Iced Tea + Vodka line, marking the company’s entry into a new beverage alcohol category.

The new line will debut this spring in four flavours and will be sold in an 8-can variety pack called the “Bes-TEAS” pack, with online pre-orders opening mid-month via the brand’s direct-to-consumer platform.

Retail rollout will include major chains such as Target, Total Wine, and Meijer, with initial distribution across more than a dozen US states and additional markets to follow.

Unlike many RTD tea-based alcoholic beverages, Mom Water’s Iced Tea + Vodka is distinctly unsweetened, with zero added sugar, zero artificial sweeteners and no carbonation. Each can is made with real unsweetened black tea, real vodka and all-natural fruit flavours.

The four-flavour launch includes:

Jenny – Classic Tea
Katie – Peach Tea
Nikki – Raspberry Tea
Lisa – Strawberry Tea

The naming strategy is designed to tap into millennial nostalgia and emotional brand connection, positioning the line-up as familiar, personality-driven flavours rather than traditional varietal descriptors.

Packaged in 12 oz cans, each drink is just 90 calories, non-carbonated and contains 0 sugar, carbohydrates, artificial flavours or sweeteners, as well as being gluten-free with 4.5% ABV.

The Iced Tea + Vodka launch represents Mom Water’s first portfolio expansion into a new RTD category, signalling broader ambitions beyond vodka waters.

According to founders Jill and Bryce Morrison, the move reflects both consumer demand for unsweetened beverage options and the brand’s long-term strategy to innovate within the “better-for-you” alcohol space while maintaining clean-label credentials.

In parallel with the tea launch, the company has also announced plans to introduce two new original flavours in a separate 12-can variety pack later this spring, further expanding its RTD portfolio.