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In a move to bolster its presence in the premium chocolate sector, Mondelēz International has announced a substantial investment of approximately 65 million Swiss Francs (approx. $79 million) in its Toblerone manufacturing facility located in Bern, Switzerland.

This investment aims to establish the site as a global centre of excellence for the iconic chocolate brand, which has been produced in Bern since its inception in 1908.

The investment is part of Mondelēz's broader strategy to enhance its chocolate production capabilities across Europe, reflecting the growing demand for premium chocolate products.

A new state-of-the-art production line is set to commence operations in autumn 2025, significantly increasing the facility's output capacity. Currently, the Bern plant produces about 4 million Toblerone products daily, accounting for approximately 90% of the brand's global sales.

Tim Spickenbaum, director of the Bern facility, noted the importance of this investment: "Our plant has been a cornerstone of Toblerone production for decades. The planned modernisations will not only enhance our manufacturing capacity but also solidify Bern's position as the home and heart of the triangular brand icon."

This investment underscores Mondelēz's commitment to the Toblerone brand, which is recogniaed for its unique triangular shape and high-quality ingredients. The company aims to leverage this heritage as it seeks to expand its market share in the premium segment of the chocolate industry, with aspirations to become the leading player by 2030.

As part of its branding strategy, Mondelēz will also incorporate the Swiss flag on Toblerone packaging to highlight the product's origins and reinforce its connection to Swiss craftsmanship.

Iain Livingston, president of Toblerone and world travel retail, noted the brand's potential for growth within the premium chocolate market: “Toblerone is one of the most famous chocolate brands in the world with tremendous potential. Our centre of excellence in Switzerland, from where we proudly bring our brand and chocolate expertise around the world, is key to the brand's growth ambition to win in the premium segment.”