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Monster Beverage Corporation has announced that its subsidiary, Blast Asset Acquisition LLC, has completed its acquisition of Bang Energy owner Vital Pharmaceuticals. The acquired assets include Bang Energy beverages and a beverage production facility in Phoenix, Arizona, for a purchase price of approximately $362 million subject to adjustments. Monster and Vital Pharmaceuticals (VPX Sports) entered an asset purchase agreement in July under which a Monster subsidiary would acquire all of Bang Energy’s assets. As previously reported by FoodBev, Monster then won US bankruptcy court approval to acquire VPX Sports out of Chapter 11. Rodney C Sacks, chairman and co-chief executive officer of Monster Beverage Corporation, said: “We are enthusiastic about the opportunities this acquisition presents to us and believe that the Bang brand will fit well within our broader portfolio of energy drink brands”. Hilton H Scholsberg, vice chairman and co-chief executive officer, added that Bang Energy has a “distinct marketing position and loyal consumer base”, and that production will be increasing at the Phoenix facility to accommodate certain of the company’s other brands. “We are excited for the opportunities for all of our brands,” Schlosberg concluded.