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Monster Energy adds new flavour to Reserve portfolio
Rafaela Sousa

Rafaela Sousa

5 December 2022

Monster Energy adds new flavour to Reserve portfolio

Monster Energy has added a new creamy orange sherbet flavour to its Monster Reserve energy drink portfolio. Orange Dreamsicle contains 160mg of caffeine and features a "smooth, easy drinking creamy orange sherbet flavour," according to the company. The new variant joins the brand's existing line-up, which includes: white pineapple and watermelon. "We created this flavour to keep the sunny season alive year-round," said Monster Energy CMO Dan McHugh. "We know we win with flavour and taste, and this brand-new Orange Dreamsicle flavour encapsulates what our consumers love about the brand."

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