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Mr Kipling is expanding its Christmas 2026 range with four new festive products and a new four-pack format for its Mince Pie Whirls.

The seasonal line-up, which launched from September, includes two Festive Novelty Tarts and two limited-edition Cake Bites tubs, alongside the return of Mince Pie Whirls in a smaller pack format.

The range has been developed to appeal to changing consumer preferences, with Mr Kipling highlighting demand among younger shoppers for festive classics with a twist.

The Christmas cake category is worth £307 million and reaches 21 million shoppers, according to the brand. However, penetration among under-45s averages 55%, compared with 79% among over-45s.

The new Festive Novelty Tarts are available in Chocolate & Gingerbread and White Chocolate & Hazelnut Flavour.

The Chocolate & Gingerbread variant features pastry cases filled with milk chocolate sauce and gingerbread flavour sponge, topped with chocolate flavour fondant icing, gingerbread men and gold sprinkles.

White Chocolate & Hazelnut combines hazelnut flavour white chocolate sauce and hazelnut flavour sponge with white chocolate flavour fondant icing, finished with white stars and gold sprinkles.

The products are the first Mr Kipling range to feature decorative novelty sprinkles, adding a visual element to the festive offering.

Both variants have a manufacturer’s suggested selling price (MSSP) of £2.50.

Mr Kipling is also introducing two limited-edition Cake Bites tubs: Gingerbread Cake Bites and Christmassy Cake Bites.

Gingerbread Cake Bites feature light gingerbread flavour cake topped with festive gingerbread flavour sauce and crème, before being coated in smooth milk chocolate.

Christmassy Cake Bites combine light spiced cake with mincemeat flavour sauce and brandy flavour crème, also covered in milk chocolate.

Both products have an MSSP of £3.90 and are positioned as bite-sized sharing treats for festive gatherings and seasonal indulgence.

Completing the new line-up, Mince Pie Whirls are returning for Christmas 2026 in a new four-pack format.

The product features a spiced shortcake whirl filled with mincemeat flavour sauce and smooth brandy flavour crème.

The smaller pack is intended to offer a lower entry price point and encourage trial among younger and lighter seasonal shoppers. The four-pack has an MSSP of £1.80.

Naomi Shooman, global marketing director for Sweet Treats at Premier Foods, said: “Christmas is a crucial time for the category, and mince pies remain at the heart of festive traditions.

“We know they are a much-loved favourite, but we are always looking for new ways to surprise and delight consumers, from premium treats such as our two-pack Signature Collection Mince Pies to fresh twists on classic festive flavours.”

Alongside the new launches, Mr Kipling and Cadbury are bringing back a selection of seasonal favourites, including Mr Kipling Signature Collection All Butter Mince Pies, Deep Filled Mince Pies, Festive Bakewells, Frosty Fancies and Christmas Slices.

The returning Cadbury range includes Reindeer Cakes, Cake Bars, Mini Yule Logs and Yule Log.