The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Premier Foods is set to delight UK consumers this winter with the introduction of Mr Kipling Mince Pie Ice Cream, a limited-edition product that brings the beloved festive flavour of mince pies to the frozen food aisle.

This latest offering is designed to cater to the growing consumer demand for unique and seasonal ice cream flavours, positioning Mr Kipling as a key player in the competitive frozen dessert market.

The new Mince Pie Ice Cream features a creamy dairy base infused with spiced fruit and delectable sweet pastry pieces, providing shoppers with a novel way to enjoy the traditional taste of mince pies.

This launch reflects Premier Foods' commitment to expanding its ice cream range, which has already successfully integrated several of its iconic treats into the frozen dessert category.

Dan Jalalpour, marketing director for desserts at Premier Foods, said: "Our Mr Kipling Ice Cream range has already seen us bring some of our most loved treats into the frozen aisle. Mr Kipling Mince Pie Ice Cream will provide shoppers with the chance to enjoy the festive flavour they know and love in a whole new way with our exceedingly good ice cream."

The product will be available exclusively at Asda starting October 13 2025, in a 475ml tub, with a manufacturer’s recommended selling price of £3.00.

As a limited-time offering, this seasonal ice cream is expected to attract both loyal Mr Kipling fans and new customers looking for festive indulgences.

Premier Foods, one of the UK's largest food producers, operates with a portfolio of well-known brands including Ambrosia, Batchelors, Bisto and Oxo.