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Mr Kipling has expanded its non-HFSS Deliciously Good range with the limited edition launch of Hot Cross Pies. The new pies take on the classic sweet and spiced flavours of Easter, “reinvented” in a new pie format. Mathew Bird, brand director at Premier Foods, said: “These non-HFSS pies contain 30% less sugar and real fruit pieces, making them ideal for driving penetration with health-conscious consumers”. The pies will be available in UK retailers for a limited time, for an RRP of £1.75.