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Mulu, a farmer-owned brand from Dairy Farmers of America, has launched across the US, positioning itself as the 'highest-protein cottage cheese currently available at retail'.

The product delivers 18 grams of complete protein per half-cup serving, approximately 33% more than leading cottage cheese brands, placing it at the forefront of a category that is undergoing a significant consumer-driven revival.

Cottage cheese, in particular, is experiencing a renaissance. US retail sales have grown significantly over the past year, supported in part by social media trends and increased consumer awareness of protein-rich, minimally processed foods. Platforms like TikTok have helped reposition cottage cheese as a versatile, modern staple, attracting younger demographics and expanding usage occasions.

Mulu's differentiation lies in its proprietary two-layer protein system, combining fast-digesting whey with slow-release casein. While traditional cottage cheese relies almost entirely on casein, Mulu’s formulation is designed to deliver both immediate and sustained amino acid availability.

Chris Mohr, an exercise physiologist and performance nutrition expert, explained: "Combining whey and casein provides both immediate support and longer-lasting nourishment."

Kristen Coady, chief innovation and brand officer at Dairy Farmers of America, said: "Consumers are increasingly looking for protein options that deliver performance without compromising taste. Mulu brings that together through real dairy – offering a high protein, rich, creamy texture, along with live active cultures to help support gut health and no artificial flavours.”

The launch comes amid strong tailwinds for high-protein foods. Industry data indicates that roughly 70% of Americans are actively seeking more protein in their diets, making it one of the most influential drivers of innovation across categories.

The line is available in both 2% low-fat (100 calories per serving) and whole milk (120 calories per serving) varieties.

Mulu is now available exclusively at Walmart stores nationwide, launching in 16-ounce cartons with a suggested retail price of $4.26.