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Napolina is expanding its portfolio with the launch of a new range of Pasta Stir Ins, designed to help consumers create premium Italian-inspired meals at home with minimal preparation.
The UK's ambient Italian food brand has introduced four new variants: Sundried Tomato & Black Olive Puttanesca, Sundried Tomato & Basil, Spicy Calabrian Nduja with Chilli and Grilled Vegetables.
Positioned as an alternative to traditional pasta sauces, the products are designed to be stirred through freshly cooked pasta, including filled varieties such as ravioli, to deliver authentic flavours in minutes.
Each jar serves up to four people and carries an RRP of £2.75, with a promotional launch price of £2. The Spicy Calabrian Nduja with Chilli and Sundried Tomato & Basil variants will debut in Tesco stores this month, with wider distribution planned from autumn 2026.
Manufactured in Puglia, Italy, the new range has been developed to meet growing demand for convenient, restaurant-quality meal solutions as more consumers choose to dine at home. According to the company, the products combine premium ingredients and authentic Italian flavours in a simple "pour, stir and serve" format.
Among the range, the Sundried Tomato & Black Olive Puttanesca offers a twist on the classic recipe by using black olives rather than the more commonly used green varieties, creating a richer, milder flavour profile. Meanwhile, the Grilled Vegetables Stir In is aimed at hearty vegetable-based pasta dishes, the Sundried Tomato & Basil delivers a traditional Italian flavour combination, and the Spicy Calabrian Nduja with Chilli brings a fiery heat inspired by southern Italian cuisine.
Jeremy Gibson, marketing director at Princes Group, said: "We see an exciting opportunity to tap into the UK's love of Italian cuisine. Responding to evolving cooking habits and consumer need states is a key step to unlocking new value and growth across the category."
He added: "As households increasingly choose to eat at home to help manage household budgets, they are still seeking those moments of enjoyment and indulgence that Italian food delivers. Our innovation strategy is centred on helping consumers recreate authentic Italian experiences at home, combining convenience with quality."
The Pasta Stir Ins also feature clean-label credentials, with all four variants made using natural ingredients. Depending on the variety, the products are low in saturated fat, low in sugar and provide a source of fibre, further broadening their appeal to health-conscious consumers.
