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Nature’s Own, the nation’s number one selling bread brand, has expanded its better-for-you bakery portfolio with the launch of Nature’s Own Life Wheat + Protein bread, a protein-rich, keto-friendly loaf aimed at health-conscious shoppers seeking functional everyday staples.

Designed to meet growing demand for protein-forward foods, the new bread delivers 22g of protein per two-slice serving (13% DV), making it suitable for consumers following high-protein or protein-first eating approaches. The loaf also contains 9g of fibre per serving, positioning it as a strong option for carb-conscious shoppers without compromising on taste or texture.

According to Circana data, 41% of adults are actively trying to increase their protein intake, a trend Nature’s Own is targeting with the launch.

Krystle Farlow, senior director of brand management at Nature’s Own, said: “To meet the needs of protein-seeking consumers, we’ve developed a tasty, protein-rich and keto-friendly sandwich bread that also delivers on the Nature’s Own brand promise of no artificial flavours, colours or preservatives, and no high fructose corn syrup.”

Known for its soft, pillowy sandwich bread, Nature’s Own has introduced the new product in a 16oz loaf, adding to its wide-ranging portfolio of breads, buns and rolls. Life Wheat + Protein joins the brand’s existing Nature’s Own Life Keto range, strengthening its credentials in the fast-growing better-for-you bakery segment.

The launch supports retailers looking to capitalise on continued interest in protein, fibre and low-carb eating as shoppers prioritise healthier food choices heading into 2026 and beyond.

Nature’s Own Life Wheat + Protein bread is available now at participating retailers nationwide, with pricing varying by location.