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Nestea expands tea portfolio
FoodBev Media

FoodBev Media

25 November 2008

Nestea expands tea portfolio

Red Tea is derived from the South African rooibos plant, is naturally caffeine-free and long valued as a source of antioxidants. With only 50 calories per serving, Nestea Red Tea Pomegranate Passion Fruit contains no artificial colours and all-natural pomegranate and passion fruit flavours.

Nestea Red Tea Pomegranate Passion Fruit joins Green Tea Citrus, Diet Green Tea Citrus, Iced Tea with Lemon and Diet Iced Tea with Lemon flavors in the brand’s product line-up. Earlier this year, Nestea Green Tea Citrus and Diet Green Tea Citrus were re-introduced with 50% more antioxidants.

Nestea Red Tea Pomegranate Passion Fruit will be packaged in 20oz PET bottles and 12-packs of 16.9oz PET bottles.

Nestea Red Tea Pomegranate Passion Fruit will be available nationwide beginning in February 2009 and will be supported with a fully integrated marketing programme including elements such as national print advertising, digital media, point-of-purchase displays, public relations and consumer sampling programmes.

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