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Nestlé has agreed to transfer its shares in German spice brand Ankerkraut back to its founders, marking a notable shift in its portfolio strategy and a renewed push toward brand simplification.

The agreement will see Ankerkraut co-founders Anne Lemcke and Stefan Lemcke regain full control of the business they established in 2013. Both parties said the move reflects a shared view that Ankerkraut requires greater entrepreneurial flexibility to respond to changing market dynamics and accelerate its growth trajectory.

Alexander von Maillot, CEO of Nestlé Germany, described the partnership as “constructive” and “trust-based,” noting that the decision aligns with Nestlé’s broader strategic transformation. The company has been actively refining its global portfolio, prioritising core brands and categories while divesting non-core or less scalable assets.

For Nestlé, the divestment underscores its continued focus on streamlining operations and sharpening brand positioning in an increasingly competitive and cost-sensitive food and beverage environment. The move follows a wider industry trend of multinational players reassessing investments in niche or founder-led brands that may benefit from more agile, independent management.

Ankerkraut’s founders emphasised the emotional and strategic significance of the transition. “Ankerkraut is more than a company for us—it is our life’s work,” they said in a joint statement, adding that they are eager to “open a new chapter” and further develop the brand independently.

Founded in Hamburg, Ankerkraut has built a strong presence in the DACH region with a portfolio of more than 500 products spanning spices, blends, teas, and accessories. The company employs around 160 people and distributes its products through e-commerce channels, including its own online store and Amazon, as well as food retail and specialty outlets across Germany, Austria, and Switzerland. It also operates branded retail stores in Hamburg and Bochum.

Both Nestlé and Ankerkraut highlighted their commitment to ensuring a smooth transition, with continuity for employees, customers, and business partners a stated priority. Financial terms of the transaction were not disclosed.

The deal reflects a broader recalibration within the food and beverage sector, where scale, agility, and brand authenticity are increasingly shaping ownership structures and growth strategies.