Nestlé launches new KitKat Minis range to cater to sharing trends

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Siân Yates

12 September 2025

New products

Nestlé launches new KitKat Minis range to cater to sharing trends

Nestlé UK & Ireland has unveiled its latest innovation in the confectionery market with the launch of the KitKat Minis range, designed to meet growing consumer demand for shareable snacks.

The new line-up includes KitKat Chunky Minis and the KitKat Two Finger Mini Mix, offering a bite-sized twist on the beloved classic.

The KitKat Chunky Minis deliver the same rich, chunky taste that consumers recognise, but in a more portable format. This product is aimed at consumers looking for a convenient treat that can be easily shared among friends and family.

Meanwhile, the KitKat Two Finger Mini Mix provides a variety of flavours – milk chocolate, white chocolate, hazelnut, salted caramel and peanut butter – packed in one convenient bag, catering to diverse consumer preferences.

Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said: “We've taken our much-loved KitKat products and turned them into mini versions that can easily be shared. Individually wrapped, this launch is about offering shoppers a bite of the delicious KitKat bars they know and love, in smaller, convenient portion sizes.”

The KitKat Chunky Minis are available in packs of 20, while the KitKat Two Finger Mini Mix comes in packs of 14. Both products are set to enhance Nestlé’s portfolio in the competitive snack market, particularly as consumers increasingly seek out shareable options for social occasions.

Nestlé is also reinforcing its commitment to sustainable sourcing with this launch. Both products are made using cocoa sourced from Nestlé’s income accelerator programme, which aims to support cocoa farming families by improving their livelihoods, promoting reforestation and providing educational opportunities for children.

The KitKat Chunky Minis hit retail shelves in August, followed by the KitKat Two Finger Mini Mix in September, strategically timed to capture the upcoming holiday season when sharing treats becomes a focal point for consumers.