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Nestlé is expanding its KitKat Chunky line in the UK with the introduction of two new limited-edition flavours designed to appeal to evolving consumer tastes in the food and beverage sector.

KitKat Chunky Funky and KitKat Chunky Duo Salted Caramel are set to hit shelves this week, reflecting a strategic move to enhance brand engagement and drive sales in a competitive market.

KitKat Chunky Funky features a unique combination of a crispy cocoa wafer enveloped in a marbled milk chocolate and white coating, presenting a visually striking option for consumers.

Rida Ahmed, assistant brand manager for KitKat, noted the innovation behind the new product, stating that the development team in York has focused on creating a fresh look while maintaining the beloved texture and flavour profile that has defined the KitKat brand.

In addition to the Funky variant, KitKat Chunky Duo Salted Caramel introduces a rich salted caramel filling atop the classic crispy wafer, all encased in smooth chocolate. This launch aligns with a broader trend in the confectionery market where indulgence and unique flavour combinations are increasingly sought after by consumers.

Both products are part of Nestlé’s commitment to sustainability, using cocoa sourced from its income accelerator programme. This initiative aims to improve the livelihoods of cocoa farming families, enhance environmental practices and promote education for children in cocoa-producing regions.

In a related development, Nestlé’s Blue Riband brand has also unveiled a new offering: Blue Riband Vanilla. This product features a smooth vanilla filling with light wafer and is positioned as a lower-calorie option at 83 calories per bar, catering to the growing demand for healthier snack alternatives.