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Nestlé is rolling out its Chocobakery products in Mexico, the company’s fourth biggest market, following the successful launch of the range in Brazil and other parts of Latin America.

Nestlé has a long-standing presence in Mexico, with deep roots in the country dating back 95 years. This historical presence allows the F&B giant to leverage its established infrastructure, supply chain and local knowledge to support its growth strategies.

The Chocobakery portfolio includes Choco Trio, a chocolate bar combining milk chocolate with crunchy biscuit pieces; Choco Cookies, featuring a soft buttery dough, with a chocolate filling; and Choco Biscuit, a chocolate and biscuit combination. The three product ranges are available in different varieties and formats, under the popular Nestlé brand and local brands such as Garato.

Starting in April, consumers in Mexico will be able to enjoy the Choco Trio range in three variations: Peanut, Cookies and Cream, and Chocolate.

Corinne Gabler, head of confectionery at Nestlé, said: “Chocobakery is one of the fastest growing segments in confectionery in Latin America. In Mexico, the chocolate market has experienced significant growth, especially in the tablet segment, which, although representing only 3% of the total, has seen a 24% increase in the last year. In this context, we are now introducing Nestlé Choco Trio in Mexico. This launch not only enriches our portfolio but also brings an entirely new, premium indulgence to the Mexican consumers."

As part of Nestlé’s growth strategy, the company is focusing on fewer, 'bigger and better' global launches that demonstrate significant growth potential. The Chocobakery range has been identified as one of Nestlé’s six ‘big bets’ for 2025.

The decision to expand to Mexico was based on Chocobakery’s strong results in Brazil, as well as the potential of the Mexican market. Nestlé already has a diverse portfolio in the country, with over 80 brands and 1,600 products, and the company has announced plans to invest $1 billion in Mexico over the next three years to boost investment in infrastructure and establish the country as an export hub.