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Neuro Gum, a player in the functional gum and mints market, has unveiled a limited-edition Strawberry Cake-flavoured mint in collaboration with brand ambassador and investor Steve Aoki. This launch promotes cognitive health while integrating Aoki's lifestyle and wellness philosophy into the product.

The new Strawberry Cake Mint will be packaged in bulk bags containing 90 pieces, each accompanied by a reusable tin featuring Aoki's branding.

Each mint is formulated with 20 mg of natural caffeine, L-theanine to mitigate jitters, and essential B vitamins (B6 and B12) to support cognitive function and energy production. This marks Neuro’s first foray into fruit-flavoured products.

“Collaborating on the Strawberry Cake-flavoured mint seemed like a natural way to honour how much the brand has benefited my energy levels and focus,” Aoki said. He noted the importance of Neuro's product line in supporting his demanding lifestyle as a performer and health advocate.

Neuro Gum’s existing portfolio includes products aimed at enhancing energy, memory, calmness and sleep, catering to a diverse range of consumer needs. The introduction of the Strawberry Cake flavour aligns with the growing trend of functional foods that both provide taste and deliver health benefits.