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Niche Cocktails releases two new RTD cocktail flavours
FoodBev Media

FoodBev Media

16 February 2024

Niche Cocktails releases two new RTD cocktail flavours

Niche Cocktails has added two new flavours to its RTD cocktail portfolio: strawberry daiquiri and negroni. Niche Cocktails' strawberry daiquiri, which has an 8% ABV, combines rum, fresh lime, syrup and strawberries. Meanwhile, its negroni flavour, featuring a 14% ABV, blends dry gin, sweet vermouth and Campari. Niche Cocktails CEO Rob Breakwell said: “These two launches add exciting new flavour profiles to our range of premium cocktails. Wild strawberry daiquiri is our twist on the Cuban classic and is perfect for those that enjoy a fruity, refreshing drink on long summer days, whilst our negroni is a unique blend of bold and complex flavours for the more adventurous cocktail drinker.” He added: “We have big plans for the rest of 2024. Last year, we heavily invested in the brand with a complete new look and two fantastic drinks partnerships that not only elevate the flavour profiles of our cocktails but increase customer confidence. Now we are delighted with the latest additions to our range and hope these will help push Niche Cocktails to become the number one RTD cocktail brand in the UK." The new flavours are available at retailers and the on-trade.

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