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Nichols is stepping up its expansion in the energy drinks category with the launch of Vimto Energy Tropical Cooler.

The new SKU will launch on 19 February 2026, following a seven-week exclusivity period with SPAR, and will be available in a 500ml can.

Angela Reay, marketing director at Nichols, said: “We are really excited by the launch of Vimto Energy Tropical Cooler, the latest product in our growing Energy range, which has been developed to specifically target the convenience and wholesale channels."

 Energy drinks now account for over five billion drinking occasions annually in the UK, generating £3.8bn in value, with the category forecast to grow by £678m between 2024 and 2030. Flavoured energy remains a key growth driver, representing one in five energy drinks sold, while tropical flavours are growing at +12% year on year.

Vimto Energy has already demonstrated strong momentum, with sales up +85% year on year, and is delivering incremental value for retailers by appealing to a broader audience, including lighter and non-energy drinkers. The brand is positioned around more accessible, everyday energy occasions, targeting Morning Energy and Afternoon Boost demand spaces that align closely with convenience shopping missions.

"Flavoured energy and price-marked packs are delivering strong growth in impulse, and this launch brings both together in a trusted, mainstream brand. The Tropical Cooler flavour delivers a sense of escapism while staying true to Vimto Energy’s inclusive proposition, helping retailers attract new shoppers, drive repeat purchase and unlock incremental category growth," Reay continued.

The product has been developed to meet the growing ‘Enhance My Body & Mind’ consumer need, combining functionality with taste and refreshment. Key credentials include being zero sugar, high in vitamins B6 and B12, and made with natural caffeine and real fruit juice, supporting more health-permissible choices without compromising on flavour.