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Nissin Foods launches Cup Noodles Breakfast
FoodBev Media

FoodBev Media

3 April 2023

Nissin Foods launches Cup Noodles Breakfast

Japanese food company Nissin Foods has unveiled its latest innovation under its Cup Noodles brand, the limited-edition Cup Noodles Breakfast. Designed to “stir up morning appetites”, the new product blends ramen with common breakfast flavours including sausage, eggs, pancakes and maple syrup. Nissin Foods refers to the new product as “the first ramen product for the most important meal of the day”. Cup Noodles Breakfast is ready to eat in four minutes and comes in the brand’s classic convenient cup packaging. Priscila Stanton, SVP of marketing at Nissin Foods USA, said: "We know our products are a go-to meal any time of the day. Saucy, soup-based, spicy, sweet or savoury, we even added rice to some, so by adding Cup Noodles Breakfast to our line-up we are truly feeding cravings around the clock - morning, noon, night or late night." This latest innovation marks the brand’s second limited-edition flavour, following the launch of Cup Noodles Pumpkin Spice in 2021. Cup Noodles Breakfast is available for an RRP of $1.18 at Walmart stores across the US.

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