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Nissin Foods USA has appointed Brian Huff as the company's president and CEO, effective immediately. Huff succeeds Mike Price, who retired from the position after serving since 2018. He will take charge of Nissin Foods' US division, overseeing its ongoing growth and "solidifying the company's position as a leader" in the instant ramen market. Huff's appointment coincides with Nissin Foods' recent announcement of expanding its US operations with a third manufacturing facility in South Carolina. In addition, he will play a key role in the progress and commitment of Nissin Foods Group's global initiatives, including the Earth Food Challenge 2030, part of the company's long-term environmental strategy. Huff has worked in the food industry for over 20 years and holds several leadership positions for companies such as Kellogg Company, Whole Earth Brands and most recently, Diamond Foods. Yukio Yokoyama, chief strategy officer of Nissin Foods Group, said: "The US market continues to be a top priority for Nissin Foods, with our products seeing an unprecedented growth in demand. We are excited to welcome Brian Huff to the Nissin Foods team to lead our US operations. His leadership and experience in growing brands across the food and beverage industry brings significant value as we enter this new chapter for Nissin Foods USA." Huff added: "Nissin Foods is a brand that is steeped in rich heritage, and yet, it has maintained an entrepreneurial spirit that remains the cornerstone and accelerant behind its relentless innovation that continues to shape the category – then and now. The future holds great opportunity for Nissin Foods in the US and I look forward to working alongside this impressive team of professionals to continue on with the company's mission."