The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Nomadic has expanded its protein-packed offering with the launch of Power Oats, a new yogurt and oats duo available in two flavours: Zingy Raspberry and Vibrant Vanilla.
Each 150g pot delivers 10g of protein, 100% of the recommended daily intake of vitamin D and gut-friendly cultures. The launch taps into rising consumer interest in immunity support and gut health, while also aligning with the popular overnight oats trend on social media.
Power Oats joins the company’s growing ‘Power Portfolio’ of protein-led products aimed at time-pressed consumers.
Michelle Bloom, Nomadic’s marketing manager, said: “Power Oats features yogurt blended with oats, which lend a different, satisfying, texture – and two great flavour choices".
"Combining ‘power’ with flavour is always paramount for us – as it is for our customers, who’re busy on their feet and always on the go. If the flavour doesn’t match the power delivery in such products, then they’ll just move on.”
Power Oats will be available in Morrisons from Thursday 8 May for an RRP of £1.50.