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After months of speculation and social media buzz, Nutella has officially unveiled its first-ever flavour innovation in more than six decades: Nutella Peanut.

Now available nationwide, the new spread blends the brand’s signature creamy hazelnut base with the rich, roasted taste of peanuts, offering fans a long-awaited twist on a household favourite.

Noah Szporn, senior vice president of spreads at Ferrero North America, said: "Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible."

The launch marks a significant milestone for the iconic brand, which has remained largely unchanged since its debut in 1964. With Nutella Peanut, the company is stepping into new territory while staying true to the texture and indulgent experience that made it globally beloved.

Szporn added: "Naturally, our next move as a brand was dropping our first new flavour innovation in over 60 years. Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts.”

Designed with versatility in mind, Nutella Peanut is perfectly spreadable and pairs easily with classic snacks like sandwiches, toast and fruit, making it a strong contender for everyday pantry rotation.

Since its creation in Italy in 1964, Nutella has grown into a global phenomenon, available in around 160 countries. Parent company Ferrero, founded in 1946 in Alba, Italy, has evolved into one of the world’s largest sweet-packaged food companies. With more than 35 brands, including Kinder, Tic Tac and Ferrero Rocher, the company continues to build on its heritage of quality and innovation while reaching consumers in over 170 countries.

Nutella Peanut is now available at major retailers across the country.