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*Ardea Beverage, a subsidiary of US Pepsi bottler PepsiAmericas, has teamed up with Giant Bicycle Inc to encourage Americans to pedal their way to a healthier lifestyle. *
Consumers of Ardea’s airforce Nutrisoda line of functional carbonates have the chance to win one of 10 Giant OCR Alliance 1 performance road bicycles, valued at $1,500 each, as top prizes in a national on-pack promotion.
Other prizes in Ardea’s 'Good to Go' promotion include 100 Giant helmets and 1,000 Nutrisoda-Giant water bottles. Thousands more cycling products from Giant – the world’s biggest bicycle manufacturer – will be given away online and at retail locations across the country.
“We're excited to be partnering with one of the most widely known bicycle brands in the world,” said Maile Buker, Ardea Beverage Co Vice President of Marketing and Strategy. “Teaming with Giant is an ideal way to introduce our delicious nutrient-enhanced soda to a fitness-oriented consumer.”
At the heart of the Good to Go promotion is the Giant Code Game, running from 10 March to the end of May. Shoppers at participating retailers can play by entering the Giant Code printed inside specially marked Nutrisoda four-packs. Entries can be made either online at <<1>,">www.nutrisoda.com/giant]<1>, or by using a mailed entry form.
Product range The Nutrisoda line comprises eight low-cal, vitamin and mineral-enhanced sparkling beverages: Immune, Renew, Radiant, Calm, Focus, Flex, Energize and Slender. The drinks are made with natural fruit flavours, natural colours and water “filtered four times for extra purity”.
Ardea was founded by Joe Heron, who launched Nutrisoda in 2003. The business was acquired by PepsiAmericas, the second biggest US Pepsi bottler, at the beginning of 2006.