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Oatly is continuing to innovate in the fast-evolving ready-to-drink (RTD) and plant-based beverage space with the launch of its new Strawberry Matcha Latte, marking the latest extension of its growing matcha portfolio.

The new product reflects shifting consumer preferences toward cold beverages, flavour experimentation and café-inspired drinks that can be easily replicated at home.

Oatly’s latest launch builds on the strong performance of its existing matcha offerings, as matcha continues to gain traction beyond speciality cafés and into mainstream retail. The company is targeting both 'matcha-curious' consumers and established enthusiasts with a format designed for convenience and accessibility.

Bryan Caroll, UK and Ireland general manager at Oatly, said: "Last year's Oatly Matcha Latte remains one of the category’s best-selling products. Building on this demand, we developed the Strawberry Matcha Latte to expand our Matcha offering, reinforcing accessibility and ease for those looking for plant-based alternatives without the compromise of excellent taste.”

Strawberry Matcha Latte is available in a chilled 1L ready-to-drink format, positioned for 'fridge-to-glass' convenience, combining its creamy oat base with fruity strawberry notes, earthy matcha and a hint of vanilla.

The product is fully plant-based and dairy-free, aligning with continued demand for vegan and lactose-free options in the RTD category. While designed to be consumed cold, particularly over ice, it can also be used as a base for customised hot or cold beverage recipes.

The new SKU is now available in the UK through major grocery retailers, including Sainsbury’s and Ocado, with a recommended retail price starting at £2.25.