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Ocean Spray introduces sweeter cranberry juice
Phoebe Fraser

Phoebe Fraser

24 October 2023

Ocean Spray introduces sweeter cranberry juice

Cranberry juice brand Ocean Spray has introduced a different, sweeter type of cranberry juice drink, Ocean Spray Pink Cranberry. The new drink contains vitamin C, with no added sugar, artificial colours or flavourings. It contains a blend of pink, red and white cranberries, which provide a smooth, sweet and refreshing taste compared to the tangy flavour of red cranberry juice. Jo Dickinson, senior UK marketing manager at Ocean Spray, said: “We wanted to create a different type of cranberry juice filled with passion and purpose that appeals to the younger, non-cranberry drinker who is often put off by the tartness of traditional cranberry juice. It also needed to have wider appeal outside of the breakfast occasion.” She continued: “Research shows nearly three-quarters of non-cranberry juice consumers would be more likely to drink cranberry if it had a sweeter taste profile. The majority of these consumers consider cranberry juice to be inherently healthy, but two-thirds don’t consider it due to its tartness. We knew we had to find a solution that was different, unexpected even, yet consistent with Ocean Spray’s brand values and emotionally connected with consumers.” Ocean Spray is launching both ambient and chilled varieties of its new Pink Cranberry, with the ambient juice drink launching first into retailers this month, and the chilled variant containing higher levels of vitamin C, due to launch in spring 2024.

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