The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Odysea, a premier importer and distributor of authentic Greek foods to the UK, has launched two new cow’s milk Greek yogurt SKUs at Whole Foods, enhancing its existing yogurt portfolio.
The new additions include the Organic Real Greek Yogurt 2% and Real Greek Yogurt 10%, both available in 500g and 1kg sizes.
These products join Odysea’s current offerings of goat’s and sheep's milk yogurts already stocked by Whole Foods, further solidifying the brand's presence in the premium yogurt market.
The Organic Real Greek Yogurt 2% is crafted in Greece using traditional methods and live cultures, resulting in a smooth and creamy texture with a fresh, tangy flavour profile.
This yogurt is positioned as a lighter, health-conscious option without sacrificing authenticity. The recommended selling price (RSP) for this product is £4.00 for 500g and £7.00 for 1kg.
In contrast, the Real Greek Yogurt 10% offers a richer, full-fat experience, also made from Greek cow’s milk. This indulgent yogurt has been recognised for its thick, creamy consistency and authentic Greek flavor, making it suitable for both culinary applications and standalone enjoyment.
It has also received a Great Taste Award in 2025, underscoring its quality. The RSP for this yogurt is £3.00 for 500g and £6.00 for 1kg.
The introduction of these new yogurt lines comes as the demand for authentic and premium dairy products continues to rise in the UK market.
Consumers are increasingly seeking out products that not only offer superior taste and quality but also align with health-conscious lifestyles.
Odysea, established in 1991, has built a reputation for sourcing the finest Mediterranean foods, partnering with local producers to ensure authenticity and quality.
With over 30 years in the industry, the company aims to bring the best flavours of the Mediterranean directly to consumers, reinforcing its commitment to quality and tradition.













.jpg)