The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

UK-based Mexican food brand Old El Paso has launched its new Street Vibes range of street food-inspired soft taco kits, sauces and spice mixes. This marks the General Mills-owned brand's first venture into two-person meal kits, designed to cater to the growing demand for convenient and flavourful at-home dining options. The Street Vibes range, which includes Barbacoa and Al Pastor soft taco meal kits, is now available across the UK, with a national rollout planned for the summer. Tacos – a rapidly growing segment within the Mexican food category – have seen an 8% year-on-year increase, according to industry data. The new range aims to tap into this trend, offering consumers a taste of authentic street food flavours. “At Old El Paso, we’re always looking to innovate and bring new dining experiences to our customers,” said Aditi Hilgers, head of world foods at General Mills UK. “Our new Street Vibes range captures the vibrant essence of street tacos and makes it accessible for any night of the week.” The new range includes two meal kits designed for two people. The Barbacoa kit offers a smoky and sweet flavour profile, ideal for beef mince or plant-based alternatives, while the Al Pastor kit features a spicy and fruity kick, perfect for chicken or vegetables. Each kit is designed to be prepared in 20 minutes, providing a quick and easy meal solution. In addition to the meal kits, the Street Vibes range includes two sauces, Smoky Barbacoa and Sweet Chilli & Lime, a guacamole spice mix, and preservative-free soft tacos. These products allow for customisation and enhance the overall dining experience. The brad says it aims to reach younger consumers and highlight the convenience and vibrant flavours of the Street Vibes range. “Not only are we introducing exciting Mexican-inspired flavours, but we’re also launching our first meal kit specifically designed for two people,” Hilgers added. “This helps our retail partners cater to a wider range of shoppers, offering a fun and tasty option for mid-week meals or affordable takeaway alternatives.”