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US-based prebiotic soda brand Olipop has unveiled its latest product, a limited-edition Pineapple Paradise flavour, to coincide with the upcoming release of the movie SpongeBob SquarePants: Search For SquarePants.

Pineapple Paradise soda is designed to evoke the iconic pineapple home of SpongeBob SquarePants, and features a sweet and citrusy profile with ripe pineapple and mandarin notes.

In line with Olipop's health-oriented branding, each 12oz can contains only 4g of sugar, 35 calories and 6g of dietary fibre, making it a low-sugar, gut-friendly beverage option. The product is also gluten-free, vegan and non-GMO, appealing to a wide range of health-conscious consumers.

In addition to the product launch, Olipop has partnered with the gaming platform Roblox to create an exclusive in-game experience. From August 8 to August 17, players will be able to collect the Pineapple Paradise flavour as a virtual item in the SpongeBob Tower Defense game.

This interactive feature not only promotes the product but also highlights Olipop's commitment to digestive health. Players completing specific quests can unlock collectible can designs and earn a code for a free 4-pack of Pineapple Paradise, with 5,000 codes available for redemption.

The new offering – available online through Amazon and at various retail locations – aims to capture consumer interest through both its flavour and a marketing strategy that includes a treasure hunt.