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US functional beverage brand Olipop has completed a $30 million Series B funding round, led by Monogram Capital Partners. Other investors included former PepsiCo CEO Indra Nooyi and her husband Raj, Anjula Acharia, Rocana Venture Partners, and celebrities such as Gwyneth Paltrow, Joe Jonas and Mindy Kaling. Olipop makes flavoured functional sodas with digestive health benefits. Each can of Olipop contains 35-45 calories, 2-5g of natural sugars and 9g of prebiotic plant fibre. The brand plans to use the funding to develop new products, expand its team, tap into new marketing channels, and grow its ecommerce and wholesale channels. Ben Goodwin, co-founder, CEO and formulator at Olipop, said: "Our goal has always been to offer a product that can truly occupy the space that traditional soda has filled while also contributing to consumers’ overall wellbeing. We are thrilled to have incredible investment partners join us in this mission through their participation in our Series B. These celebrities and talent will help us reframe consumer perception of soda within American culture." The funding round values the brand at $200 million.