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FoodBev Media
24 April 2023
Olyra Foods secures funding from Bimbo Ventures
Olyra Foods has announced that it has received a minority investment from the venture capital arm of Grupo Bimbo, Bimbo Ventures. Olyra Foods produces organic, non-GMO and natural breakfast biscuits made with stone-milled ancient Greek grains. Today, Olyra is distributed online and in over 5,000 retail locations across the US. According to Grupo Bimbo, it is the “world’s largest” baking company with operations in 34 countries. Olyra Foods says it will use the undisclosed funding to further expand its retail and online presence. Olyra Foods’ founder and CEO, Yannis Varellas, said: “These past few years have been exciting as we’ve worked toward offering consumers new nutritional breakfast options. We are looking forward to working with Bimbo Ventures as we continue our growth and expansion into the market.” Constantino Matouk, VP of Bimbo Ventures, commented: “Olyra, in a very authentic way, has tapped into a consumer need for more nutritious and delicious breakfast solutions. We are excited to work with them to help grow the business and expand availability of Olyra’s products to more consumers.”