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Once Upon a Farm enters dairy category with organic A2 milk offerings
FoodBev Media

FoodBev Media

26 January 2024

Once Upon a Farm enters dairy category with organic A2 milk offerings

Infant nutrition company Once Upon a Farm has entered the dairy category with the launch of a range of organic A2 milk offerings. Once Upon a Farm's A2/A2 whole milk shakes are available in three flavours: strawberry crème, triple berry and banana crème. The range is made with farm-fresh fruits and vegetables, A2/A2 organic whole milk and is free from added sugar. The shakes use organic A2/A2 grass-based whole milk from Alexandre Family Farm, which is claimed to be the first regenerative organic certified dairy farm in the US. Alexandre Family Farm’s farmer-owner, Stephanie Alexandre, said: “We are so honoured to partner with Once Upon a Farm on their A2/A2 Whole Milk Shakes featuring our A2/A2 organic whole milk known for its easily digestible protein". "Our shared passion for delivering the best organic food, especially through nutritious whole milk products for growing children, drove us to partner from the very beginning. As the first certified regenerative, organic and humane dairy in the US, we admire the commitment and leadership of Once Upon a Farm in shaping a healthier future for children through its innovative dairy products.” Once Upon a Farm's co-founder and chief innovation officer, Cassandra Curtis, added: "When we decided to go into dairy, it was imperative that we partnered with farms that are making a positive impact on our planet and in the dairy industry specifically". "For us, it was a no-brainer to partner with Alexandre Family Farm for our A2/A2 whole milk shakes. They are America’s first regenerative organic certified dairy farm and 5th generation farmers.” Once Upon a Farm’s A2/A2 whole milk shakes are available to purchase online and at Whole Foods Market. Moreover, Once Upon a Farm will launch the company's second product line in its dairy portfolio – whole milk smoothies, available next month at retailers nationwide. These smoothies complement the existing dairy-free smoothie line, providing additional fresh snacking options for kids. The whole milk smoothies will feature real fruits and vegetables, no added sugar and organic grass-fed whole milk in flavours like banana berry blast, mango pear-adise and orange squeeze.

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