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Hershey-owned One Brands has added a limited-edition protein bar – Peanut Butter & Jelly – to its portfolio. The PB&J-flavoured bars are packed with 20g of protein, 1g of sugar and the taste of peanut butter and strawberry jelly flavours. According to the brand, the new protein bar "has the flavour expected from a peanut butter and jelly sandwich without all the excess sugar". Michael Reese, head of marketing for One Brands, said: "With this new limited-edition One bar flavour, we are hoping to transport consumers back to the summer of their youth, enjoying a classic PB&J at camp, on the road, or during those long summer days off of school". One's Peanut Butter & Jelly-flavoured protein bars are available now through the end of August at Target and speciality retailers, such as Vitamin Shoppe and GNC, with plans to roll out at Amazon and Walmart stores soon.