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Oreo has announced a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez.

The special release features a custom flavour inspired by Gomez’s childhood memories and cultural roots.

The new cookie combines chocolate and cinnamon-flavoured wafers with a double-layered creme filling – one with a horchata-inspired blend of chocolate and cinnamon, the other mimicking sweetened condensed milk with cinnamon sugar inclusions.

Gomez was directly involved in the product’s development, also designing six unique cookie embossments for fans. Among the designs is one featuring the term “Selenators” and another stamped with her signature – a first for the Oreo brand.

Gomez said: "Making my own Oreo cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment. I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood."

Michelle Deignan, VP for Oreo, US, added: "Tapping into Selena's world – her cultural roots, her loyal fan base, her musical journey – propels the Oreo brand's cultural relevance and playful personality to new heights. The Oreo brand is constantly discovering new parts of itself through creative and unexpected innovations. This collaboration embodies our commitment to delighting our consumers in unexpected ways and further establishes our footprint in the music industry."

The limited-edition cookies will be available for US presale starting 2 June via the brand's website, with national retail rollout beginning 9 June. The product will also launch in Canada and Brazil on 9 June, and in Australia and New Zealand on 17 June, while supplies last.