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Melissa Bradshaw

Melissa Bradshaw

5 August 2026

Orkla Snacks acquires vegan confectionery producer The European Candy Group in €207m deal

Orkla Snacks acquires vegan confectionery producer The European Candy Group in €207m deal

Orkla Snacks has agreed to acquire 100% of the shares in The European Candy Group (CCI), a European producer of vegan sugar confectionery products.


The deal values the confectionery group at €207 million on a cash- and debt-free basis. It aims to provide Orkla Snacks with the production capacity to support continued growth of its Bubs vegan confectionery brand in the Nordic markets, as well as enabling faster expansion into new European markets.


CCI has been a supplier of selected Bubs confectionery products since 2025. The company has four manufacturing facilities – three in the Netherlands and one in Germany. It is headquartered in Drachten, the Netherlands, and has a workforce of just over 300 employees.


In 2025, CCI reported revenues of €94 million, and is expected to generate revenues of €110 million in 2026. It is a key player in the manufacturing of private-label confectionery, sweets, liquorice and sugar-free products to retailers across Europe.


Ingvill T Berg, CEO of Orkla Snacks, said: “CCI is a natural strategic fit for Orkla Snacks. The company brings unique expertise in the sugar confectionery market and a broad customer network spanning several European countries.”


Orkla Snacks is a producer of confectionery, biscuits and savoury snacks across the Nordics and Baltics. Its portfolio includes a range of local heritage brands with a longstanding presence in these regions. In 2025, Orkla Snacks had a turnover of NOK 10.5 billion (approx. $1.1 billion).


The Orkla Snacks business is part of Orkla ASA, an industrial investment company within brands and consumer-oriented businesses. Orkla Snacks is one of Orkla ASA’s largest portfolio companies.


The transaction is subject to customary regulatory approvals and the advice of the works council, as required under Dutch law. Closing is expected toward the end of the third quarter or early fourth quarter in 2026.


Top image: © CCI
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