top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Over the Moo launches plant-based mini choc ices
FoodBev Media

FoodBev Media

17 August 2023

Over the Moo launches plant-based mini choc ices

Plant-based ice cream brand Over the Moo has debuted a bite-sized ice cream range, offering a vegan take on the well-known choc ice format. Founded in Australia by Alexander Houseman in 2015, Over the Moo aimed to fill a gap in the market for high-quality dairy-free ice cream and was initially created in an original tub format. Houseman teamed up with British entrepreneur Simon Goodman to take the product to the UK market in a new format, resulting in the new mini bites product concept. Launching in two flavours, Vanilla and Salted Caramel, the mini bites combine coconut milk-based vegan ice cream with a plant-based chocolate coating, available in packs of eight with less than 30 calories per bite. Goodman commented: “Clearly, brands like Little Moons have blazed a trail for bite-sized chunks of great tasting ice cream, however Over the Moo’s reinvention of the humble choc ice that brings great taste, sustainable thinking and superior ingredients together in eight tasty chunks is something deliciously distinct.” The products are currently available through selected retailers including Mighty Plants and Go Puff. The brand is now looking to expand into major supermarkets, healthier living wholesalers and foodservice.

Related posts
Japan’s Ueshima brings RTD iced coffee cans to UK
New products

Japan’s Ueshima brings RTD iced coffee cans to UK

Tetra Pak unveils industrial mixer to streamline liquid protein processing
Manufacturing

Tetra Pak unveils industrial mixer to streamline liquid protein processing

Arla brings customer partnership sustainability initiative to Denmark
Dairy

Arla brings customer partnership sustainability initiative to Denmark

Beam adds Dole Whip flavours to protein powder and pre-workout line
Nutrition

Beam adds Dole Whip flavours to protein powder and pre-workout line

Campbell explores strategic alternatives for Noosa yogurt brand
Mergers & Acquisitions

Campbell explores strategic alternatives for Noosa yogurt brand

Bühler unveils successor to Airtronic Roller Mill with Arrakis upgrade
Manufacturing

Bühler unveils successor to Airtronic Roller Mill with Arrakis upgrade

bottom of page