Coffee subscription brand Pact Coffee has introduced new packaging across its range of coffee blends.
The packaging is fully recyclable and made from 70% recycled materials – said to be plastics commonly disposed of in recycling bins. Additionally, it funds the collection of ocean-bound plastic bottles from Asian rivers.
According to Pact Coffee, for every 1,000,000 bags created the equivalent of 53,000 600ml plastic bottles will be collected from rivers in the Philippines and Indonesia by the ethical recycling program Plastic Bank.
Paul Turton, Pact Coffee’s CEO, said: “If climate change continues at its current trajectory, it’s estimated that we’ll see a significant impact on 75% of Arabica supply, which has already fallen short of demand for the past two years. Plastic pollution significantly reduces ecosystems’ ability to adapt to climate change, so reducing our usage, promoting a circular economy and funding schemes like this bag saves is exactly what we need to do to protect the future of coffee and the planet.
Turton added that there had been the option for the brand to choose ‘compostable’ packaging instead. However, “around 90% of people don’t have the means to compost at home, and the growing data shows that lots of this packaging is ending up in landfill or blocking the food recycling process”, he added.
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