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A case in point is Utah based Park City IceWater Company (formerly Wasatch IceWater Company) recently mentioned by Plenty magazine for its 'eco-friendly' packaging known as the GlacierPak. The proprietary packaging used by the company is a flexible pouch made by Ampac Packaging. Park City claims its packaging is the answer to the environmental issues surrounding PET water bottles.

Ampac and Park City refer to the packaging as recyclable and environmentally friendly saying both its reduction of waste and of resources used in production are its primary benefits. The company says its packaging is better and because of its shape if landfilled it would occupy 96% less space compared to the traditional PET bottle.

However, like other complex packaging solutions, it is unclear exactly how easily recyclable the GlacierPak packaging is in the US where most municipal recycling facilities accept only blow moulded PET and HDPE plastics.

In a recent press release Park City said, "Park City IceWater packs consumes 96% less waste and requires 75% less energy to produce than standard 16oz PET bottles."

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