top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Pepsi unveils limited-edition blue cola drink
Phoebe Fraser

Phoebe Fraser

30 April 2024

Pepsi unveils limited-edition blue cola drink

Britvic-owned brand Pepsi has expanded its portfolio with the launch of a new, limited-edition blue cola, Electric Blue.


The new product was created to challenge what consumers expect from a cola, with the new launch providing a zesty taste encapsulated in a striking blue liquid.


Ben Parker, Britvic’s retail commercial director in Great Britain, said: “Pepsi Electric embodies shopper preferences for fresh, special edition flavours while incorporating the unmissable vibrant blue cola liquid, which will grab shopper attention at shelf and capture the next generation…Pepsi Electric is set to help retailers increase basket spend and tap into the flavoured cola segment, a market which is growing three times faster than unflavoured cola.”

Available for 12 months across the convenience, wholesale and grocery channels, Pepsi Electric is launching exclusively as a 500ml bottle format. The new product development is also sugar-free, designed to enable retailers to cater to growing preferences for zero sugar soft drink options, without having to compromise on bold flavour and taste.


Pepsi Electric will begin rolling out across the UK convenience channel from May, following a broader launch across grocery, convenience and wholesale on 17 June.

Related posts
PepsiCo and Yara partner to decarbonise European crop production
Sustainability

PepsiCo and Yara partner to decarbonise European crop production

PepsiCo completes $33.5m warehouse in Romania
Funding & Investments

PepsiCo completes $33.5m warehouse in Romania

Walkers introduces non-HFSS Wotsits and Monster Munch crisps
New products

Walkers introduces non-HFSS Wotsits and Monster Munch crisps

PepsiCo’s Quaker expands protein oats range
New products

PepsiCo’s Quaker expands protein oats range

Carlsberg agrees to acquire UK soft drink maker Britvic for £3.3bn
Mergers & Acquisitions

Carlsberg agrees to acquire UK soft drink maker Britvic for £3.3bn

PBNA opens new distribution facility in Colorado, US
Beverage

PBNA opens new distribution facility in Colorado, US

bottom of page