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PepsiCo is entering a new food category with the launch of a ready-to-heat vegetable soup range under its Alvalle brand, marking a strategic move beyond the company’s stronghold in chilled gazpacho.

The new range builds on Alvalle’s leadership in Spain’s refrigerated branded gazpacho segment and is designed to capture growing demand for convenient, plant-based and nutritious meal solutions.

The soups will be merchandised in the chilled aisle and are positioned as ready-to-eat options suited to both lunch and dinner occasions.

Produced in Murcia, southern Spain, the range is made with 100% Spanish-sourced natural ingredients, vegetables, olive oil and salt, and contains no additives or gluten.

The initial launch includes two SKUs: Vegetable Cream: zucchini, carrot, potato and onion, and Pumpkin Cream: pumpkin, carrot, onion and sweet potato.

Both products are packaged in 600ml bottles made from 100% recycled plastic (rPET), excluding the cap and label, supporting PepsiCo’s push toward more sustainable packaging solutions. The soups will debut in Spain, with expansion plans for Portugal and other Western European markets.

“PepsiCo is seizing a strategic opportunity for Alvalle to become an all-year fixture by responding to how consumers eat across seasons, with simple, convenient meals made with natural ingredients that fit lunch and dinner occasions,” said Lluis Crespo, Alvalle general manager within PepsiCo’s Food Ventures Business Unit.

“It is a natural evolution for our Alvalle brand and opens the door to growth to even more geographies by appealing to a wider range of consumers," Crespo continued.

The launch aligns with PepsiCo’s wider strategy to strengthen its position as a food company rooted in agriculture, while expanding its global convenient foods portfolio. Recent transactions, including the acquisitions of Siete Foods and Sabra dips, underscore the company’s focus on broadening its food footprint alongside its beverage operations.

Alvalle’s new hot soups also tie into PepsiCo Positive (pep+), the group’s sustainability and value-creation framework, through commitments around regenerative agriculture and supply chain resilience.

Earlier this year, Alvalle and the PepsiCo Foundation launched the VivaOliva program in Jaén, Spain, a key olive oil sourcing region for the brand, with the goal of supporting 150 olive farmers in adopting regenerative agriculture practices and strengthening farm-level business performance.

Founded in Murcia in 1991 and acquired by PepsiCo in 1999, Alvalle's portfolio includes Original Gazpacho, Smooth Gazpacho without Cucumber, Salmorejo and Ajoblanco in carton format, alongside a seasonal range in rPET bottles.