PepsiCo-owned brand Ruffles has partnered with American professional basketball player, A’ja Wilson, to launch a new product line, Ruffles Ridge Twists.
Ruffles Ridge Twists is available in two flavours: Double Cheddar and Smoky BBQ. The range features a potato spiral form instead of the brand’s classic chip format.
Wilson said: “What’s even better is Ruffles Ridge Twists Smoky BBQ isn’t your average potato snack… it’s the first to take the shape of a twist. And this new flavour is just the beginning. Ruffles and I have a lot of exciting things coming…”
Ruffles Ridge Twists will roll out in stores nationwide and is currently available on snacks.com for $5.59 per 5.5oz bag and $2.29 per 1.75oz bag.
© FoodBev Media Ltd 2023