PepsiCo’s Good Warrior expands protein snacks portfolio with three new bars

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PepsiCo-owned snack brand Good Warrior has unveiled a new range of three protein bars in the US, adding to its line-up of convenient protein snacks designed for busy consumers.

Each Good Warrior bar provides 15g of protein, 7g sugar or less, and a source of fibre. All of the bars are made without artificial preservatives or flavours. They are designed to offer convenient nutrition with ‘bold flavour,’ containing all nine essential amino acids.

Marshmallow Bar features a fluffy marshmallow centre wrapped in a chocolate coating; Brownie Crisp – Cookie Dough features a fudgy, brownie layer with crisps, combined with a sweet cookie dough-flavoured centre, wrapped in a chocolate shell; and Cremewich – Cookies & Cream features a ‘classic chocolate cookie crunch’ with a smooth creamy layer in the middle, cookie sandwich-style.

PepsiCo said the line-up responds to its recent research showing 59% of American consumers report eating more protein than they did a year ago. Meanwhile, the same research found that 86% of American consumers are actively adding protein to their diet, with over 50% prioritising protein during snacking occasions.

The bars follow Good Warrior’s debut product offering earlier this year, Beef Sticks, available in Original and Jalapeño Pepper flavours. A new flavour for the meat snack line is planned for 2027, the brand revealed.

Hernán Tantardini, chief marketing officer at PepsiCo Foods US, said: “Consumers are looking for more from their snacks today, whether that's added protein, fibre, select ingredients or all of the above, and great taste remains non-negotiable”.

“Good Warrior Bars are a great example of how we're evolving our portfolio to meet a wider range of consumer needs and occasions while delivering the flavour and quality people expect.”

Marshmallow Bar and Brownie Crisp Good Warrior Bars are available now at select US retailers and markets, while the Cremewich flavour will launch in early 2027.