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PepsiCo is investing over SAR 200 million (approx. $53.3 million) in its snacks facility in Dammam, Saudi Arabia. The investment aims to increase the facility's overall capacity to meet growing local and export demand. The F&B giant said the move is part of its 'Saudi Arabia Vision 2023' goal to "enhance the Saudi agricultural sector and boost sustainable food production in the Kingdom". The expansion aligns with PepsiCo's 'pep+' sustainability goals. In Saudi Arabia, PepsiCo manufactures brands including Lay’s, Cheetos, Doritos, Quavers and Quaker Oats, in addition to local crisp brand Tasali. The expansion project is expected to be completed in 2024.
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