top of page
The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
PepsiCo has partnered with US convenience store company, Circle K, to launch a new berry variant for its Mtn Dew brand.
Mtn Dew Purple Thunder features a blend of flavours of blackberry and plum for the "ultimate berry combination".
“We are thrilled to offer Mtn Dew Purple Thunder as an exclusive flavour at Circle K,” said Kevin Lewis, chief marketing officer for Circle K. “Everything from the berry flavour to the design was specially created by Mtn Dew and Circle K to provide a unique beverage that is sure to bring a new level of fun and flavour to our customers.” Mtn Dew Purple Thunder, which is sold in both 20oz bottles and on fountain, is available exclusively at Circle K.
Related posts
PepsiCo partners with Soil Capital to advance regenerative agriculture in Europe
PepsiCo inaugurates new canning line in Romania following $8.5m investment
Seasonal Pepsi Gingerbread joins brand’s sugar-free cola range
Lay’s unveils brand overhaul celebrating potato heritage and cleaner ingredients
Gatorade responds to demand for healthier options with new lower-sugar variant
PepsiCo’s new portfolio strategy aims to redefine protein boom
.jpg)
bottom of page