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PepsiCo-owned snack brand Lay's has released two spicy potato chip flavours in the US through its new Kettle Cooked Extra range.
Lay's claims that the new Honey Habanero and Extreme Cheddar flavours provide fans with 'more of what they love' – extra flavour and extra crunch.
Both flavours are now available nationwide from selected retailers in the US, with a suggested retail price of $3.49 per 7.75oz bag.
To support the launch, Lay's is also launching a new ad campaign with NFL star and Super Bowl winner Marshawn Lynch to promote the brand's Kettle Cooked snacking range.
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