The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
PepsiCo has entered into an agreement to purchase a 20% stake in Romanian spring water company, Aqua Carpatica. The agreement will see the beverage giant distribute Aqua Carpatica products in Romania and in Poland. There are also plans to expand the brand's distribution to new markets globally. Founded in 2010, Aqua Carpatica offers still spring water and naturally sparkling mineral waters. Its sparkling water is said to be nitrate- and sodium-free, and provides natural electrolytes. Silviu Popovici, CEO of PepsiCo Europe, said: "With its excellent taste and premium positioning, Aqua Carpatica is a perfect complement to PepsiCo's existing premium beverage portfolio. We are confident that Aqua Carpatica's strong brand equity will resonate with our customers and consumers globally." Terms of the transaction were not disclosed. Earlier this week, PepsiCo announced a $550 million investment in Celsius Holdings to become the long-term US distributor of the brand’s energy drinks.
