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Perfect Snacks has launched a new refrigerated protein bar range, Protein + Prebiotics, as it targets growing demand for high-protein snacks with added functional benefits.

The new bar contains 20g of protein and prebiotic fibre, and is positioned as free from artificial sweeteners, sugar alcohols, colours, flavours and preservatives. Protein is sourced from peanut butter and grass-fed whey, alongside a blend of more than 20 ingredients described as 'superfoods'.

The product is available in two variants: Peanut Butter Chocolate Crunch and Chocolate Mint Crunch. Both include a quinoa crisp texture and are gluten-free, non-GMO and kosher, with organic honey used as the sweetener.

The launch reflects continued momentum in the protein snack category, with brands expanding into functional formulations that combine protein with digestive health support.

Cara Liebrock, CEO of Perfect Snacks, said the company aimed to offer a high-protein option made with “simple, recognisable ingredients” as consumers increasingly prioritise protein in daily diets.

Protein + Prebiotics is available via the company’s website, TikTok Shop and Amazon, with a wider retail rollout planned at Whole Foods Market later this year.