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Leah Smith

Leah Smith

30 April 2025

Pernod Ricard divests wine brands to AWL, creates Vinarchy

Pernod Ricard divests wine brands to AWL, creates Vinarchy

Pernod Ricard has finalised the sale of its strategic international wine portfolio to Australian Wine Holdco Limited (AWL), the parent company of Accolade Wines.


The transaction, effective today, marks the creation of Vinarchy, a newly formed global wine powerhouse.


First announced last year, the move is part of Pernod Ricard’s ongoing strategy to sharpen its focus on premium spirits and champagne. The deal involves more than 10 million nine-litre case equivalents annually, covering a range of brands across key regions.


Assets include wineries and brands in Australia (Jacob’s Creek, Orlando, St Hugo), New Zealand (Brancott Estate, Stoneleigh, Church Road) and Spain (Campo Viejo, Ysios, Tarsus, Azpilicueta), along with seven fully integrated wineries.


Pernod Ricard will continue to distribute the wine portfolio during a transitional period to ensure a seamless handover to AWL’s global operations.


“This divestment aligns with our premiumisation strategy and allows us to concentrate resources on accelerating the growth of our core international spirits and champagne brands,” the company stated.


The creation of Vinarchy consolidates a range of heritage brands under one umbrella. Backed by a consortium of institutional investors, including Bain Capital, Intermediate Capital Group, Capital Four, Sona Asset Management, and Samuel Terry Asset Management, AWL aims to position Vinarchy as a major player in key global wine markets.

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