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Pernod Ricard has signed an agreement to sell its Mumm Napa sparkling wine activities in the US to California-based wine and spirits company Trinchero.

The deal will see Trinchero acquire the exclusive rights to manufacture and produce Mumm sparkling wines, excluding champagne, in the US. It will also market and distribute them across Canada, Mexico and select Caribbean markets.

Trinchero is a family-owned company, based in the Napa Valley for over 75 years. The company aims to accelerate its growth in a high-profile category with this acquisition, while expanding its premium portfolio.

As part of the transaction, Trinchero will take ownership of the Mumm Napa destination winery and its sparkling wine production facilities located in Rutherford, Napa Valley.

The transaction includes the Mumm Sparkling California, Mumm Napa and DVX brands, but does not include any assets related to the G.H. Mumm Champagne brand or other international Mumm sparkling wines activities.

Expected to close in spring 2026, subject to customary conditions, the deal reflects Pernod Ricard’s continuous assessment of its strategic opportunities and portfolio management. This aims to deliver sustainable value for shareholders, employees, clients and partners.